Skip to content

Avenue Montaigne

Avenue Montaigne is the luxury and fashion association of the SKEMA Sophia Antipolis campus.


Since 2002 Avenue Montaigne has been introducing the world of fashion to the Skémiens of Sophia Antipolis. Always on the lookout for the latest trends, AM brings together people who are passionate about the same universe. This association offers a professional and fulfilling experience through the numerous events that include external speakers from all over the Côte d'Azur. Year after year, the AM family grows and embellishes our time at Skema.

Main events:
AM's flagship events include the famous Start In Mode, Fashion show organised in a grand palace on the Côte d'Azur, this is Avenue Montaigne's signature event. The students of Skema take part in the game and parade with the creations of artists and brands.
There is also a second fashion show, this one taking place in one of the region's shopping centres.

Otherwise, events such as the distribution of roses on Valentine's Day, the Color Wars, which presents the BDE lists, the presidents' parade at the beginning of the term, the thrift shops or even the stands of external speakers for the preparation of the galas, enliven the rest of the year.

The Board
Made up of the president, vice-president, treasurer and secretary, this is the area that requires the most involvement. It is the core of the association and takes the most important decisions.

Communication Department
Its aim is to ensure the communication of the association's internal events. The managers and members of this division aim to create original posters, Instagram and Facebook posts that are cap-tivating and representative of AM.

Partner Relations Department
It is in charge of organising the association's events, their roles are to find the venue and the activi-ties. The objective is to always find original ideas as well as to manage the logistics before, during and after the events.

Sponsors Department
It deals with communication with the association's sponsors, and manages their involvement ac-cording to the events and actions envisaged. The managers and members have to succeed in the challenge of finding new contracts and espe-cially the most profitable ones. It takes care of the goodies for the events, the different welcome packs...

Brands Department
Its purpose is to meet brands in order to participate in fashion shows. His role is to make a first selection as well as to manage the communication between the association office and the brands.

Jury Department
As Start In Mode is above all a competition with a prize, this pole offers us the honour of welcoming famous personalities from the fashion world who will judge the pieces of the designers and brands.

Designers Department
This department is responsible for finding the most talented designers in the region for the two fashion shows we offer.

To join the fAMille, there are two recruitment phases. The first part is a 30-minute interview with members of Avenue Montaigne at the association's premises. The second part is an evening that allows us to get to know each other better.

President: Manel SABRI
E-mail address: